AirBnB

5 out of 5 stars

Reviews are ubiquitous in the online economy What do taxi drivers, mortgage brokers and dentists all have in common? They are all equally likely to ask you for an elusive 5-star rating. Reviews are now so commonplace that it is impossible to avoid them – we write them, read them and demand them from others. In this article we are going to investigate the benefit of those review systems, and why their concrete set-up matters.